Monday, 1 December 2014

Foundation Portfolio - Evaluation Questions

AS Foundation Portfolio Evaluation Questions

In all cases, candidates should be encouraged to see the evaluation as a creative task and the
potential of the format chosen should be exploited through the use of images, audio, video and
links to online resources.

In the evaluation the following seven questions must be addressed:
1.       In what ways does your media product use, develop or challenge forms and conventions of real media products? (e.g. comparison nine frame analyses of your film and an influential film)
2.       How does your media product represent particular social groups? (e.g. comparison stills from your film and the wider media)
3.       What kind of media institution might distribute your media product and why? (e.g. voiceover analysis of the institutions that appear at the start of your film and the other titles)
4.       Who would be the audience for your media product? (e.g. focus group video and audience profile)
5.       How did you attract/address your audience? (e.g. annotated analysis of your video)
6.       What have you learnt about technologies from the process of constructing this product? (e.g. photos of technology taken during construction with evaluation of what has been learned)
7.        Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (video comparison of the preliminary film and main task with voiceover)

NB  Q4 should be completed before you make your film.  Q1 can be partly completed before you start filming.  You also need to think about social groups (Q2) before you start to film.  Q3 can be partly completed before you start filming and then finished when you have made your titles.  Q6 can be photographed as you go along.  Qs 5 & 7 can only be answered when your film has been edited.

Marking criteria for the evaluation:
ü  Skill in the use of digital technology or ICT in the evaluation.
ü  Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
ü  Ability to refer to the choices made and outcomes.
ü  Understanding of their development from preliminary to full task.

ü  Ability to communicate.

See these links for additional guidance:


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