AS Foundation Portfolio Evaluation Questions
In all cases, candidates should be encouraged to see the
evaluation as a creative task and
the
potential of the format chosen should be exploited through
the use of images, audio, video and
links to online
resources.
In the evaluation the following seven questions must be
addressed:
1.
In what
ways does your media product use, develop or challenge forms and conventions of
real media products? (e.g. comparison nine frame analyses of your film and
an influential film)
2.
How does
your media product represent particular social groups? (e.g. comparison
stills from your film and the wider media)
3.
What kind
of media institution might distribute your media product and why? (e.g.
voiceover analysis of the institutions that appear at the start of your film
and the other titles)
4.
Who would
be the audience for your media product? (e.g. focus group video and audience
profile)
5.
How did
you attract/address your audience? (e.g. annotated analysis of your video)
6.
What have
you learnt about technologies from the process of constructing this product? (e.g.
photos of technology taken during construction with evaluation of what has been
learned)
7.
Looking back at your preliminary task, what do
you feel you have learnt in the progression from it to the full product? (video
comparison of the preliminary film and main task with voiceover)
NB Q4 should be completed before you make your film. Q1 can be partly completed before you start filming. You also need to think about social groups (Q2) before you start to film. Q3 can be partly completed before you start filming and then finished when you have made your titles. Q6 can be photographed as you go along. Qs 5 & 7 can only be answered when your film has been edited.
NB Q4 should be completed before you make your film. Q1 can be partly completed before you start filming. You also need to think about social groups (Q2) before you start to film. Q3 can be partly completed before you start filming and then finished when you have made your titles. Q6 can be photographed as you go along. Qs 5 & 7 can only be answered when your film has been edited.
Marking criteria for the evaluation:
ü
Skill in the use of digital technology or ICT in
the evaluation.
ü
Understanding of issues around audience,
institution, technology, representation, forms and conventions in relation to
production.
ü
Ability to refer to the choices made and
outcomes.
ü
Understanding of their development from
preliminary to full task.
ü
Ability to communicate.
See these links for additional guidance:
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