Thursday, 12 January 2012

Audience research - some ideas

The marking criteria requires that you research existing texts and a potential audience.

Audience feedback is a good way of finding out your audience's views but you can also create questionnaires, conduct interviews or gather together a focus group (where a number of people discuss your questions).

Here are some questions that you might ask:
  • What is your favourite genre(s) of film? Why?
  • Do you watch the genre of our film?
  • What themes do you enjoy in films?
  • What character types do you identify with?
  • Do you prefer British or American films?
  • Do you like lots of action or more character/dialogue driven films?
  • Have you seen our influential films?  What did you like/dislike about them?
  • How do you like films to start?  A slow build-up or straight into a dramatic moment?
  • When should titles be seen?  Before the start; during the start; or after the start.
  • Do you have any preferences about whether a film should have music at the beginning or not?
You can also make up your own questions, but try to make them open rather than closed so that your respondents can provide you with a variety of answers rather than just 'yes' or 'no'.

Other ways of gaining feedback is through your blog and on Facebook and Youtube.

You can also create an audience profile for a typical viewer like this one:
"This is Shanelle Goodwin. She is 15 years and 7 months old, and lives in the suburbs of Leeds.
she dresses fairly straight forwardly - just jeans and a top. She enjoys sleepovers with her friends, and shopping at the weekends with her pocket money. She shops in places like H&M and River Island, Jane Norman, New Look, and Topshop.
She enjoys films like Mean Girls, Angus Thongs and Perfect Snogging, House Bunny, St Trinians, Sex and the City, Mumma Mia, she enjoys watching them at the cinema and also buying them later on DVD and watching them with her friends, and jelly and icecream.
They would watch Hollyoaks, Friends, Scrubs, Family Guy, X Factor, America's Next Top Model, One Tree Hill. The main channels would be Channel 4; E4; Living Tv; ITV; BBC Three; Comedy Central.
The music this girl would listen to would be anything in the charts, varying from pop, hiphop. r 'n' b, indie music - not really a 'rock' or 'classical' or 'dub-step'. Listens to Kiss FM and Radio 1 for the 'chart hits'.
I think our film would appeal to this girl as she is a stereotypical girly girl who enjoys typical girly things, therefore, if this film was shown at her local cinema, this may appeal to her, as it's similar to other films she likes, such as Mean Girls, House Bunny, and Angus Thongs and Perfect Snogging and St Trinians."

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