Wednesday, 13 June 2012

A2 Examination - Q1b: Audience (useful reading)

Audience theory:
http://www.aber.ac.uk/media/Students/pph9701.html
http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience

Audience profiling:

  • Age
  • Gender
  • Ethnicity and cultural background
  • Education
  • Religious and political affiliations
  • Economic status
  • Employment
  • Sexual orientation
  • Family background
  • Marital status
  • Group membership
  • Interests 
Also use your audience feedback, focus groups and evaluations of your productions.

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